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ABC News Video: Formula Samples Undermine Breastfeeding

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Breastfeeding advocates have long known that free formula samples undermine exclusive breastfeeding by giving tired, frustrated mothers an easy out in the first few weeks of breastfeeding. Formula manufacturers have long known the same thing and they know that they best way to get mothers and babies hooked on the formula cycle is to offer free samples in the hospital in the form of “gift bags”.

Lactivists and the formula companies may know it all too well, but unsuspecting new mothers believe they are simply getting a “perk” for delivering in the hospital. Forego the goody bag if you are a new mom because every sip of formula will alter your baby’s latch and reduce your own milk supply. Leave it at the hospital or dump it down the drain if feel inclined but whatever you do, don’t bring it home.

Watch the video: Mixed Messages Discourage Breastfeeding

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